Deb Gabor: How to Create Irrational Loyalty

We’re joined by Deb Gabor, a leading expert on branding; she is an author and founder of Sol Marketing, a consultancy that has led successful strategy engagements for various global and digital brands. She provides her commentary on how retail brands can not only find their ideal customer archetype, but more importantly, create a brand relationship that authentically connects to that customer to build long-lasting, irrational loyalty.